Campaigns

Campaigns are how you reach out — email announcements, promotions, launch blasts — sent to the right group of customers. Pair them with segments to target the people most likely to respond.

Where to find it

Sidebar → GROWTH → Campaigns.

Campaigns: your outreach, each aimed at a segment of customers.

What happens — and what doesn't

• A campaign sends to a segment — a live, rule-based group — so you reach a current audience, not a stale list.
• Campaigns tie into your customer data, so who receives one follows the segment's rules.
• For automatic, triggered messages (like a welcome email or cart recovery), use Automations instead — campaigns are the ones you send deliberately.

Who receives a campaign?

The segment you target. Because segments are rule-based and dynamic, a campaign reaches everyone who currently qualifies, not a fixed export.

What's the difference between a campaign and an automation?

A campaign is a message you send deliberately (an announcement, a promo). An automation fires on its own when something happens — like a welcome email after signup.

Every field on this screen

Every field for building and sending a campaign. Read straight from the live app, so it matches what you see.

Field	Type	What it accepts	What it does
A/B test	On/off	—
Body text	Long text	—	e.g. Brief notification message...
Brief notification message	Text	—
Campaign Name	Text	—
Campaign name	Text	—	e.g. e.g. Spring Sale Announcement
Churn probability	Slider	Maximum 100 Minimum 0 Steps of 5
Click URL	On/off	Must be a URL	e.g. https://yourstore.com/new-arrivals
Days	Number	—
Estimated customer value	Slider	Maximum 10000 Minimum 0 Steps of 100
From email	Text	Must be an email address	e.g. [email protected]
From name	Text	—	e.g. Your Store Name
Health score	Slider	Maximum 100 Minimum 0 Steps of 5
Intelligence filters	Slider	Maximum 100 Minimum 0 Steps of 5
Lifecycle stage	Dropdown	—
Max emails	Number	—
Notification title	Long text	—	e.g. e.g. New arrivals just dropped!
Paste email addresses	Long text	—	e.g. [email protected], [email protected] [email protected]
Preview text	Text	—	e.g. Text shown in the email preview (optional)
Purchase intent	Dropdown	—	Choices: Any intentHigh intent onlyMedium+ intentLow intent (nurture)
Reply-to (optional)	Dropdown	Must be an email address	Choices: PersonaCart (managed) — no setup needed e.g. [email protected]
Schedule date & time	Checkbox	—
Select segment	Dropdown	—
Select tags	Checkbox	—
Send from	Dropdown	—	Choices: PersonaCart (managed) — no setup needed
Subject line	Dropdown	—	Choices: FriendlyUrgentProfessionalPlayful e.g. e.g. Don't miss our Spring Sale!
Target audience	Choice	—
Traffic weight: %	Slider	Maximum 95 Minimum 5 Steps of 5
Variant name	Slider	—
Who to include	Choice	—
Your Store Name	Text	—

30 fields, read from the live app. Which ones you see depends on the product type and your plan.

What this screen looks like in every state

State	When you'll see it	What you see, and what to do
Empty	You haven't created anything here yet	“Create your first campaign” — with a shortcut to create the first one. Nothing is wrong; there's just nothing to show yet.
Loading	The screen is fetching your data	A skeleton in the shape of the finished page. It should be brief — if it persists, the load has failed rather than stalled.
Error	The data couldn't be loaded	A message with a retry. Retry first: most of these are a dropped request, not a broken store. If it repeats, the outage is upstream and reloading won't help.
No access	Your role doesn't include this screen	A permission notice instead of the page. An owner or admin can grant access under Settings → Team.

When something goes wrong

These are the messages this screen can show you, and what each one means.

If you see	What to do
We hit an unexpected error loading this page.	Retry the action. If it keeps happening, contact support with what you were doing.

Related

• Segments
• Automations
• Leads