Growth

What's working, what isn't, and the tools to get more of the first.

Measure

Analytics

Sales, traffic, and trends over time.

Funnels

Where buyers drop off between landing and paying.

Experiments

Test a change against the current version.

Content impact

Which content actually brings in buyers.

Live visitors

Who's on your store right now.

Reach

Campaigns

Email and message campaigns to your list.

Automations

Messages that send themselves when something happens.

Leads

People who showed interest but haven't bought.

Affiliates

Let others sell for you, for a cut.

Affiliate earnings

What affiliates earned, and what you owe.

Media kit

A shareable page for brands and partners.

SEO, GEO & AEO

Being found by search engines and AI assistants.

What this screen looks like in every state

State	When you'll see it	What you see, and what to do
Loading	The screen is fetching your data	A skeleton in the shape of the finished page. It should be brief — if it persists, the load has failed rather than stalled.
Error	The data couldn't be loaded	A message with a retry. Retry first: most of these are a dropped request, not a broken store. If it repeats, the outage is upstream and reloading won't help.
No access	Your role doesn't include this screen	A permission notice instead of the page. An owner or admin can grant access under Settings → Team.