Glossary
Every term PersonaCart uses, in one place. Each entry says what the thing is, gives an example, and links to where it's actually used.
A
- Abandoned cart
A cart a buyer filled but left without paying. PersonaCart tracks these so you can win the sale back with a recovery flow.
A shopper adds a mug, reaches checkout, closes the tab. That cart is now abandoned.
Read moreRelated: Cart recovery, Recovery flow
- Affiliate
Someone who promotes your products for a share of the sale, tracked by their own link.
A coach shares your course link and earns 20% of each sale that comes through it.
Read moreRelated: Affiliate earnings
- Approval
A gate PieOS waits at before doing anything consequential. It proposes; you decide.
PieOS drafts a price change and holds it until you approve.
Read moreRelated: Autonomy, Permissions
- Atom
A single block you drop onto a page in the editor — a heading, an image, a button.
A Testimonial atom puts one customer quote on the page.
Read moreRelated: Block, Section
- Autonomy
How much PieOS does without asking. A dial, not a switch: turn it down and it checks with you on nearly everything.
At low autonomy PieOS proposes a campaign; at higher autonomy it schedules routine sends itself.
Read moreRelated: Approval, Kill-switch
B
- BioLink
A single link-in-bio page holding your links, products and content — the one URL you put in a social profile.
Your Instagram bio points at one BioLink instead of a different link each week.
Read moreRelated: Custom domain
- Block
A unit of content in the page editor. Blocks sit inside sections and make up a page.
A product grid block lists products pulled from your catalogue.
Read moreRelated: Atom, Section
- Bundle
Several products sold together as one purchase, usually at a combined price.
Three courses sold together as a starter pack.
Read moreRelated: Product type
C
- Cart recovery
The automation that emails a buyer who abandoned a cart, to bring them back to finish.
A reminder goes out two hours after the cart is left.
Read moreRelated: Abandoned cart, Recovery flow
- Certificate
A verifiable document issued when a buyer completes a course.
A student finishes your curriculum and receives a certificate with a verification link.
Read moreRelated: Curriculum, Quiz
- Churn rate
The share of subscribers lost over a period. Read alongside MRR — revenue can look healthy while churn quietly eats it.
5% churn over 30 days means one in twenty subscribers left.
Read moreRelated: MRR, Subscription
- Collection
A named group of products buyers can browse together. One product can sit in several collections.
A Summer collection holding six products that also live in other collections.
Read moreRelated: Product
- Compare-at price
The higher price shown struck through beside the actual price, to show a saving.
£40 struck through next to £25.
Read moreRelated: Sale price
- Coupon
A code a buyer enters at checkout for a discount.
WELCOME10 takes 10% off a first order.
Read moreRelated: Offer
- Curriculum
The structure of a course: its modules and lessons, and the order they unlock in.
A six-module curriculum where each module opens a week after the last.
Read moreRelated: Course, Drip release
- Custom domain
A web address you own, serving your store or BioLink instead of a PersonaCart address.
shop.yourname.com instead of yourname.personacart.com.
Read moreRelated: Storefront
D
- Digital product
Something delivered as a file or access rather than shipped — an ebook, a template, a download.
A PDF workbook the buyer downloads immediately after paying.
Read moreRelated: Download limit, Product type
- Download limit
How many times a buyer may download a digital file before the link stops working.
A limit of 3 stops a link being shared endlessly.
Read moreRelated: Digital product
- Drip release
Releasing course content on a schedule instead of all at once.
Module 2 unlocks seven days after purchase.
Read moreRelated: Curriculum
F
- Fulfilment
Getting what was bought to the buyer — shipping a physical item, or granting access to a digital one.
Marking an order shipped with a tracking number.
Read moreRelated: Order
G
- Grace period
How long a subscription keeps working after a renewal payment fails, before access is cut.
Three days of grace while the card is retried.
Read moreRelated: Subscription, Past due
I
- Inventory
How many units of a product you have. PersonaCart tracks it and can stop sales at zero.
Twelve mugs in stock, with a low-stock warning at three.
Read moreRelated: Low stock threshold, SKU
K
- Kill-switch
The control that stops PieOS instantly, whatever its autonomy setting.
Flip it and nothing further runs until you turn it back on.
Read moreRelated: Autonomy, PieOS
L
- Lead
Someone who showed interest but hasn't bought — an email captured, a form filled.
A visitor who joined your newsletter but has no orders yet.
Read moreRelated: Segment
- Low stock threshold
The stock level at which PersonaCart warns you, before you run out.
Set to 5, so you're told while there is still time to reorder.
Read moreRelated: Inventory, Reorder point
M
- Membership
Recurring access to something for as long as the buyer keeps paying.
A monthly community membership that ends when payment stops.
Read moreRelated: Subscription
- MRR
Monthly recurring revenue: what active subscriptions bring in each month.
Forty subscribers at £10 is £400 MRR.
Read moreRelated: Churn rate, Subscription
O
- Offer
A discount rule — a coupon code, or an automatic price reduction on qualifying carts.
10% off automatically once a cart passes £50.
Read moreRelated: Coupon
- Order
One purchase. Everything a buyer bought in a single checkout, with its payment and fulfilment state.
Order #1042: two items, paid, awaiting shipment.
Read moreRelated: Fulfilment, Refund
P
- Past due
A subscription whose renewal payment failed. It hasn't ended — the payment is being retried.
A card expired, so the subscription sits past due while retries run.
Read moreRelated: Grace period
- Payment link
A single link that takes a payment, with no storefront or cart involved.
You send a client a link for a £300 deposit.
Read moreRelated: Checkout
- Permission
What PieOS is allowed to touch at all. The outer boundary, set before any approval question arises.
Granting PieOS content permissions but not payments.
Read moreRelated: Approval, Autonomy
- PieOS
The autonomous business operating system inside PersonaCart. It understands, runs, monitors and grows the business by directing specialised AI workers, while high-risk decisions stay with the creator.
PieOS notices traffic falling, traces it to a slipped keyword, and proposes a campaign.
Read moreRelated: Approval, Autonomy, Worker
- Product type
What kind of thing you're selling. It decides which fields the editor shows.
Choosing Course adds a curriculum; choosing Physical adds weight and stock.
Read moreRelated: Digital product, Bundle
Q
- Quiz
A set of questions inside a course, used to test understanding and gate progress.
A five-question quiz a student must pass before module 3 opens.
Read moreRelated: Curriculum, Certificate
R
- Refund
Returning money for an order, in full or in part, through the original payment method.
Refunding one item from a three-item order.
Read moreRelated: Order
- Reorder point
The stock level at which you should be ordering more — earlier than the low-stock warning.
Set at 10 because your supplier takes two weeks.
Read moreRelated: Inventory, Low stock threshold
S
- Sale price
The reduced price a product actually sells at while a sale runs.
£25 during launch week, back to £40 after.
Read moreRelated: Compare-at price
- Section
A horizontal band of a page, holding blocks. Pages are built by stacking sections.
A hero section, then a product grid section, then testimonials.
Read moreRelated: Block, Atom
- Segment
A group of customers defined by a rule, whose membership updates itself as people qualify.
Everyone who bought twice in ninety days.
Read moreRelated: Lead
- SKU
A code identifying one exact version of a product, used to track stock.
MUG-BLUE-L for the large blue mug.
Read moreRelated: Inventory, Variant
- Storefront
Your public store: the pages, products and checkout a buyer sees.
yourname.personacart.com, or your own domain.
Read moreRelated: Custom domain, Theme
- Subscription
A product a buyer pays for repeatedly on a schedule, until cancelled.
£15 a month for ongoing access.
Read moreRelated: MRR, Membership
T
- Theme
Your store's look, applied to every page at once — colours, fonts, spacing, corners.
Changing the primary colour moves every button on the store.
Read moreRelated: Storefront
V
- Variant
One version of a product: a size, a colour, a format. Each has its own stock and price.
The Large / Blue variant of a t-shirt.
Read moreRelated: SKU, Product type
W
- Worker
A specialised part of PieOS responsible for one area — SEO, marketing, content, pricing, support, inventory, analytics, research, finance.
The inventory worker notices a product is about to sell out.
Read moreRelated: PieOS
Y
- Year plan
The long-term objective PieOS works toward, so day-to-day work adds up to something.
A goal to grow revenue 40%, which reorders what PieOS prioritises.
Read moreRelated: PieOS